Buy Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design by Rockport Publishers

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Read more Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design Feature

****** National Geographic 125 Years: Legendary Photographs, Adventures, and Discoveries That Changed the World

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National Geographic 125 Years: Legendary Photographs, Adventures, and Discoveries That Changed the World Description

Featuring show-stopping imagery and thrilling behind-the-scenes tales, National Geographic 125 Years captures the heart of National Geographic's fascinating history, from its earliest days as a scientific club to its growth into one of the world's largest geographic organizations. The book reveals how much we've come to know about our fascinating world through the pages and unforgettable imagery of National Geographic, and taps key voices from the forefront of ocean and space exploration, climate science, archaeology, mountaineering, and many other disciplines to peer with us over the horizon and see where we are heading in the future.

Organized thematically, chapters focus on major accomplishments in each of the three realms of Earth, Sea, and Sky (featured on the National Geographic flag). Author Mark Collins Jenkins will present the subject matter chronologically, focusing on great leaps forward that dramatically changed our understanding of the planet, from summiting Everest to landing on the moon to discovering Titanic. Sidebars will feature famous names including Jared Diamond, Sylvia Earle, Buzz Aldrin, Bob Ballard, Jane Goodall and more, contributing thoughts about big questions of exploration, key frontiers in research, and enduring mysteries. We'll ask beloved characters like Zahi Hawass whether or not there's anything left to be discovered in the Valley of the Kings; Paul Sereno if we'll be able to create a dinosaur from DNA; Jared Diamond when society faces the next "collapse;" and many more questions designed to be relevant for many years to come.

The focus throughout the book will be on the impact the National Geographic Society has made on the world and how it has reported and reflected a dramatically changing planet, not an insider's account of internal affairs.

Special galleries between each of the sections will focus on storytelling techniques pioneered by National Geographic, including photography, television, and digital reportage. These will offer behind-the-scenes glimpses at the process of telling the greatest stories on earth.

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The first book in the Understanding Photography series, Understanding Exposure, was a runaway best-seller, with more than 250,000 copies sold. Now author Bryan Peterson brings his signature style to another important photography topic: shutter speed. With clear, jargon-free explanations of terms and techniques, plus compelling “before-and-after" photos that pair a mediocre image (created using the wrong shutter speed) with a great image (created using the right shutter speed), this is the definitive practical guide to mastering an often-confusing subject. Topics include freezing and implying motion, panning, zooming, exposure, Bogen Super Clamps, and rendering motion effects with Photoshop, all with helpful guidance for both digital and film formats. Great for beginners and serious amateurs, Understanding Shutter Speed is the definitive handy guide to mastering shutter speed for superb results.