****** Revews Logo Design Love: A Guide to Creating Iconic Brand Identities

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Logo Design Love: A Guide to Creating Iconic Brand Identities Description

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love" is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
 
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
 
Readers will learn:
 

• Why one logo is more effective than another
• How to create their own iconic designs
• What sets some designers above the rest
• Best practices for working with clients
• 25 practical design tips for creating logos that last

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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

• Features more than 30 all-new case studies showing best practices and world-class
• Updated to include more than 35 percent new material
• Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

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Every woman has at some point felt overwhelmed, overworked, and overtired. She knows she'd feel better if she could just organize her office, get her butt to a yoga class, or finally plan that vacation she's been desperate to take. However, the idea of taking an afternoon or even a few hours for herself seems selfish. Jill Martin and Dana Ravich argue that "me" time is essential to living a more balanced, stress-free life, and show readers how to do this without feeling guilty.

Packed with entertaining anecdotes and sprinkled with clever illustrations, Weekend Makeover offers a collection of life-altering makeovers for body, mind, and spirit that can be accomplished in just 48 hours, such as: The Relaxation Makeover, The Romance Makeover, The Clutter Makeover, and the Refrigerator Detox Makeover.

Each makeover tackles not only the nitty gritty details (like how to stock one's pantry with nutritious essential or the best ways to get rid of old paperwork), it also guides readers into the right mindset to make the changes stick so that all it takes is one weekend to make, execute, and apply a foolproof plan to get life on track by Monday morning.

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